Privacy Policy

Privacy Policy for Principal Spine Consultants
Effective Date: November 21, 2024

Principal Spine & Pain Consultants (“we,” “us,” or “our”) is committed to protecting the privacy of our website visitors and customers. This Privacy Policy explains how we collect, use, and share personal information when you visit our website (https://principalspineonline.com/) (the “Site”) or use our services.

1. Information We Collect

We may collect the following types of information:

Personal Information: This includes information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, such as:

• Identifiers: Name, email address, postal address, phone number, IP address, online identifiers, account usernames.
• Customer Records Information: Similar to identifiers, including billing and shipping address, and purchase history.
• Commercial Information: Records of products or services you have purchased, considered, or shown interest in.
• Internet Activity: Browsing history on our Site, interaction with our online ads, device information, and interactions with our emails.
• Geolocation Data: General location information.
• Inferences: We may draw inferences from your personal information to create a profile reflecting your preferences and interests.

Non-Personal Information: This includes information that does not identify you personally, such as:

• Aggregated data
• Browser type and operating system
• Website traffic data

2. How We Use Your Information

We may use your information for the following purposes:

• To provide and improve our services: Fulfilling orders, processing payments, providing customer support, and improving the Site and our services.
• To communicate with you: Sending you order confirmations, responding to your inquiries, and providing you with information about our products and services.
• To personalize your experience: Tailoring content and recommendations to your interests.
• For marketing purposes: With your consent, sending you emails or other communications about new products, promotions, and other updates.
• To comply with legal obligations: Meeting our legal and regulatory requirements.

If you need access to this Privacy Policy in an alternative format due to a disability, please contact us here.

3. Sharing Your Information

We may share your information with the following third parties:

• Service Providers: We share information with service providers that help us with essential functions such as:
  • Data Analytics: We use Google Analytics to analyze website traffic and user behavior. This helps us understand how visitors use our site and improve your experience.
  • Website Hosting and Maintenance: Life in Motion manages our website on Liquid Web’s server.
  • Marketing and Advertising Partners: We may share information with marketing and advertising partners, including Meta, to deliver targeted advertising and personalize your experience. This may involve the use of tracking technologies like the Meta Pixel.
• Business Partners: We may share information with trusted business partners who offer products or services that may be of interest to you. We will only do this with your consent.
• Legal Authorities: We may disclose information to legal authorities when required by law or to protect our rights or the rights of others.

4. Your Privacy Rights

• Access and Correction: You have the right to request access to and correction of your personal information.
• Deletion: You have the right to request deletion of your personal information, subject to certain exceptions.
• Opt-Out of Sale/Sharing: You have the right to opt-out of the sale or sharing of your personal information. We do not currently sell your personal information, but if we do so in the future, we will provide a clear way for you to opt-out. You can opt-out by visiting [link to an opt-out page] or contacting us here.
• Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

5. Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to collect information about your browsing activity on our Site. This information helps us to improve your experience and personalize content.

Specifically, we use Google Analytics which may employ the following types of cookies:

• Essential Cookies: These cookies are necessary for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website.
• Performance Cookies: These cookies collect information about how visitors use the website, such as which pages are most popular and if visitors receive error messages. This data helps us improve the performance of our website. Google Analytics relies heavily on these types of cookies.
• Functionality Cookies: These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, more personalized features.
• Targeting Cookies: These cookies may be used to track your browsing activity across websites to deliver targeted advertising. While we strive to use ethically sourced and privacy-preserving methods, it’s important to acknowledge that these technologies are employed.

You can control cookies through your browser settings. Most web browsers allow you to block all cookies, accept only first-party cookies, or delete cookies when you close your browser. However, blocking some or all cookies may affect your ability to use certain features of our Site.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

6. Data Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include:

• Data Encryption: We use industry-standard encryption technologies to protect your data during transmission and storage.
• Access Controls: We restrict access to your information to authorized personnel only.
• Regular Security Assessments: We regularly assess our security measures to ensure they are effective.
• Third-Party Security: We carefully select service providers, such as Google Analytics, Google Tag Manager, Jetpack, and Meta, who have strong security practices in place. However, it’s important to remember that no method of transmission over the internet or method of electronic storage is 100% secure.

7. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13.

8. California Residents

California residents may request information regarding our disclosure of their personal information to third parties for direct marketing purposes once per calendar year by please contact us here.

9. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites and encourage you to read their privacy policies.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us here.

11. Updates to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and encourage you to review it periodically.